Thursday 25 June 2009

CBBC and CITV

To broaden my knowledge of children's TV drama and the way it works i have done some research into CBBC and CITV, this helped me think about who my target audience is going to be and how branding can be developed through children's television.

CBBC:
- Target age group is 6-12 years old.
- Was created on 9th September 1985, and the CBBC name became informal since 1990 alongside BBC's relaunch of branding.
- Has a sister brand CBeebies, aimed at children under 6.

CITV:
- Has a more mixed range of genre and age ranges- pre school age and older.

WIKIPEDIA- CHILDREN'S TELEVISION

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